Archived; click post to view. Excerpt: Improving Communication with Email Leads More and more companies are using email leads, as opposed to direct mailing lists, to build their new customer base. Email is a less expensive means of communication than traditional mail, and allows you to reduce the lag time between creating a marketing piece [...]
The Dawn of eMail Marketing
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The dawn of the information age has sparked a new form of marketing known as eMail Marketing. Computer users can, at any time find that on opening a given email, they are faced with some product or service being advertised. I am sure you the reader will at some point in time experience this form of marketing.