Archived; click post to view. Excerpt: The Appeal of Business Insurance Leads If you are in the business of selling both Property and Causality and Commercial Lines insurance, there are several avenues of marketing you can pick from. While personal lines insurance can be a profitable choice, more and more licensed agents are choosing to [...]
Understanding Quality Lead Generation
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One of the keys to lead generation is understanding that quality is more important than quantity, even if quantity is a very close second. That type of tailored lead generation starts with understanding who your market is and how they receive their information. Different age groups and cultural demographics tend to respond to different messages from various sources.