Archived; click post to view. Excerpt: Improving Communication with Email Leads More and more companies are using email leads, as opposed to direct mailing lists, to build their new customer base. Email is a less expensive means of communication than traditional mail, and allows you to reduce the lag time between creating a marketing piece [...]
Creating Effective Mailing Lists
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A small business can take advantage of marketing services provided by the SBA, or small business association. Targeted Mailing Lists are usually free or inexpensive. Locally focused businesses can inquire for lists at the Chamber of Commerce, while the internet can be utilized to access thousands of focused mailing leads.