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Debt consolidation leads can take a business to the right potential customers. These leads include customers all across the country or may be confined to a specific area if a business chooses. Debt consolidation leads are gathered straight from the source: debt consolidation companies. The right leads prevent cold calling by including verified information such as first and last names, valid phone numbers, an email address, the state and zip code of residence and the total unsecured debt of each lead. They also let the business know how old the leads are.
Hot leads are those from potential customers who have already taken some proactive measures such as filling out a survey. They have indicated that they are willing to talk to an agent that can help them with their debt issues. If a business decides to go with a service that not only provides the leads but also sends messages, it should take care to note that the business does not use potentially harmful activities such as email blasts, incentives, spam, sweepstakes or other such gimmicks that may make the company appear less than reputable.
Services may offer leads within a specific time frame and/or may provide real-time leads and live transfers to the company. A good service will know how to filter leads with factors like minimum debt amount or state restrictions. It may also allow an individual business to choose which factors it specifically wants in a lead such as credit rating, location, LTV and type of loan. A great measure of a reputable service is its willingness to replace any unqualified leads as well as high closing rates. A company should also consider exclusive, non-exclusive or shared leads. Of course, it pays more for exclusive leads, but the potential for competition is minimized.
Good leads contain essential pieces of information besides the basics. For instance, the best time to call is convenient so that the agent will not waste time and possibly gain favor with a potential client. Creditor information such as the balance, current rate, months behind, name and type of bill may also be valuable.