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What is an Email List Broker
While mass marketing initiatives hit a number of potential prospects, it is not as simple as sending an email to hundreds of email addresses. Direct marketing, while it is a track-able and effective way to market to the masses, must be performed correctly to avoid harsh penalties. Because of the Do-Not-Solicit databases, more and more businesses are choosing to market lists provided by an email list broker. These brokers provide companies with targeted lists that are scrubbed for quality. With accurate contact information of homes and businesses, your company can effectively begin a successful mass marketing campaign via email.
A list broker will provide one of two types of lists: response or compiled. Compiled lists are generally compiled through a variety of sources including telephone directories, credit bureaus, and other reports. While these lists can consist of tens of millions of individuals, there is a high rate of inaccurate or out-dated data. Response lists has a more targeted database and are focuses on individuals who have responded to mailers serving the industry in which you conduct business. While these lists are generally more expensive, they prove to be a great asset in marketing.
When comparing brokers, make sure to compare the deliverability percentages. While no broker can accurately estimate the amount of business you will generate off of an inbox list, they can estimate the amount of emails that will reach the recipient. The standard within the email marketing industry currently is 93 percent. Find a company matching or surpassing this for success.
Find a broker with the capability to target a specific audience. Because lists consist of millions of names, it is important to sift through the prospects and market to only the niche that is most likely to buy. Advise your broker of specific details you want for the list and a quality broker will deliver you with only the type of clientele you want. Send a valuable and attractive message to your lists and witness a growing book of business.
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