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Build Your Own Targeted Email Opt In Lists
When it comes to quality email leads, the most attractive type are those contained on email opt in lists. Opt-in leads are individuals who were specifically seeking out information on your company or the types of services that your company offers. These leads may be garnered through a number of different sources, whether by your own marketing team or through a third party marketing firm. If your marketing budget does not allow you to buy lists of names from brokers, there are still plenty of ways to build your contact lists by bringing in your own qualified leads.
One of the best ways to find qualified leads and build your reputation as an expert in your field is through online article writing. Most sites that house databases of informational articles allow authors to post their work for free. Articles may be on any topic related to an aspect of the industry in which you work. At the end of each article, include a link to your website, as well as a link that enables readers to sign up for a newsletter from your company. Using search engine marketing techniques, you can drive more traffic to your articles, thus increasing the number of leads they generate.
Create online advertisements to collect email addresses. Advertising on search engines is an inexpensive way to reach thousands of targeted individuals quickly. Though it can be difficult to convert a prospect to a client with the strict character limit that these search tools impose, it is generally quite easy to write copy that will compel those who are interested to share their email address. The hottest leads are those that are less than 24 hours old, so send a small batch of marketing emails to new contacts at the end of each day. This will ensure that you are reaching out when their interest is at its highest level.
If you are willing to spend an hour or so each day building your opt in email lists, you will be surprised with the rate at which it grows. Remember to follow up with these leads promptly to maximize conversion rates and bring in the most new business.
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