Archived; click post to view. Excerpt: Improving Communication with Email Leads More and more companies are using email leads, as opposed to direct mailing lists, to build their new customer base. Email is a less expensive means of communication than traditional mail, and allows you to reduce the lag time between creating a marketing piece [...]
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Archived; click post to view. Excerpt: How Often Should You Contact Your Direct Marketing Mailing List? Even if you have built an impressive direct marketing mailing list filled with qualified leads there is no guarantee that you will see the conversion rate you want. There are a few reasons that business owners do not realize [...]
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