Archived; click post to view. Excerpt: Improving Communication with Email Leads More and more companies are using email leads, as opposed to direct mailing lists, to build their new customer base. Email is a less expensive means of communication than traditional mail, and allows you to reduce the lag time between creating a marketing piece [...]
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Archived; click post to view. Excerpt: Writing Company Newsletters for Your Email List Serve Some companies overlook the fact that a well-written informational newsletter, shared with an email list serve, can be a great selling tool for your business. As opposed to straight sales and promotional correspondence, newsletters can serve to make your customers feel [...]
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