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Targeted email marketing allows businesses to find niche audiences for their products and services. Services that specialize in this form of marketing composite opt-in email lists so these potential targets may be already interested in specific products or services. Those in opt-in lists have voluntarily given their information either via survey, newsletter or some other type of listing. In other ways, they have given permission to be contacted about certain products and services.
When using this type of marketing, a business or organization does not want its messages to end up in the spam box. Having the message sent as an exclusive stand-alone message will help prevent this from occurring. Furthermore, choosing a service that sends email messages through its own servers will also help keep the business or organization out of the spam box.
There are many ways to create a list for targeted email marketing. Potential customers may be reached according to interests relevant to the business or organization. They could also be targeted with demographic information. Of course, a combination of these factors will create a tighter niche, but it may also maximize the effective of the email list.
Businesses can target potential companies via occupational categories such as doctors or physicians, e-commerce, IT professionals, realtors or mortgage brokers, sales management, small business owners, systems administrators, webmasters or web design. There are also several demographic features from which to choose including age, gender, dwelling status (i.e., homeowner or renter), educational level, ethnicity, parents, pet owners, religious affiliation, student status or even weight.
Hobbies and interests may include beauty and fashion, boats, books, cars, clothing, dating and relationships, entertainment such as online gaming or music, gambling, guns, health and fitness, lawn and gardening, magazines, recreation, sports, sweepstakes, travel or trucks. There also many other specialized categories like affiliate programs, credit cards or debt consolidation, finance, investments, networking, office supplies and tax preparation.
Many of these categories reach at least three million opt-in list subscribers. Others can reach nearly 20 millions subscribers. In this case, targeted email marketing may be one the most cost effective ways businesses and organizations can advertise.